Skip to content
Book a call

Articles on getting the phone to ring.

Short articles on the website, the ads and the follow-up, for businesses that run on leads.

Latest

Questions to ask before you hire a marketing agency

Six questions to ask before you hire a marketing agency: who owns what you pay for, what they report, who answers your leads and who makes the ads.

Read the article

2 min read

Questions to ask before you hire a marketing agency

All articles10

How to verify a Google Business Profile without a storefront

3 min read

How to verify a Google Business Profile without a storefront

No storefront? Google will likely verify your Business Profile by video. What to film, why verifications fail, and what to do once you are verified.

Read the article
How a local business gets recommended by AI assistants

3 min read

How a local business gets recommended by AI assistants

More people ask ChatGPT or Google's AI who to hire before they search. What those assistants read, and the plain work that gets a local business named in the answer.

Read the article
An intake call cannot wait until after court

3 min read

An intake call cannot wait until after court

People who need a lawyer call several firms in one sitting. Why the first firm to respond usually gets the consultation, and how a small firm can be that firm.

Read the article
The new patient who called while the front desk was busy

3 min read

The new patient who called while the front desk was busy

A dental clinic or med spa loses new patients at the front desk, not in the ads. What happens to the inquiry nobody could pick up, and how to keep it.

Read the article
Your contact form is losing you jobs

3 min read

Your contact form is losing you jobs

A name and an email is not a lead. What your website should ask instead, and why the answers matter more than the traffic.

Read the article
What happens to the lead you miss at night

3 min read

What happens to the lead you miss at night

Plenty of leads arrive after hours. Here is what usually happens to them, and what it takes to keep them.

Read the article
Google or Facebook ads: which should you run first?

3 min read

Google or Facebook ads: which should you run first?

Google and Facebook find different people at different moments. Where to start depends on the kind of work you want more of.

Read the article
What an AI phone assistant should never say to your customer

3 min read

What an AI phone assistant should never say to your customer

An assistant that answers your leads is only useful if it behaves like a good front desk. Here is the line between helpful and harmful.

Read the article
One ad to beat: ad testing that works on a small budget

3 min read

One ad to beat: ad testing that works on a small budget

A dozen ad versions on a small budget teach you nothing. One ad to beat and one ad trying is how a local business actually learns what works.

Read the article
The job goes to whoever calls back first

3 min read

The job goes to whoever calls back first

Why speed of response decides more jobs than ad budget does, for any business that lives on leads, and what to do about it.

Read the article

See what Google sees on your site.

Put in your website and get a score on the six things that decide whether people find you.

Check your SEO

Let's see if it pays off for your business.

A short, free call to see if you qualify. We look at the calls and leads you are missing, and if we cannot fix it, we say so.